The benefits of ecommerce and emarketing

The benefits of ecommerce and emarketing The most current and relevant literature on e-marketing is examined and the relevant areas disused in various literature which has connection with the objective of the business project are explored in this chapter. E-business and e-commerce are modern form of business which is performed in a technologically advanced business environment. The e-business is termed as the application of information technology for internal business process as well as activities in which a company engages during commercial activity. These activities can include functional activities such as finance, marketing, human resources management and operations (Philips, 2003). Ecommerce is the use of Information and communication technology to enable external activities and relationship with individuals, groups and other businesses (Laudon and Traver, 2002).Due to the growth in electronic media for business functions , the way of interaction between the supplier, distributor, seller and customer has become changed and more enhanced. E-commerce channels allow businesses to get to the customer faster, with more velocity, and more value (Budhwani, 2001) E-Marketing E-marketing is a process of building and maintaining customer relationship through online activities to facilitate the exchange of ideas, products and services that satisfy the goals of both parties (Mohammed et al, 2001). Strauss et al (2003) suggest that e-marketing covers a wide range of IT related applications with three main aims: Transforming marketing strategies to create more customer value through more effective segmentation, targeting, differentiation and positioning strategies; more efficiently planning and executing the conception, distribution, promotion and pricing of goods, services and ideas; creating exchanges that satisfy individual consumer and organisational customers objectives. Business is mainly based on exchange process; e-marketing has the ability to be beneficial for all the people who involve in the business. Mainly organization has realised this and started to refocus their marketing strategy using e-marketing. E-Marketing versus Traditional Marketing As number of individuals spending their time on internet is increasing rapidly, e-marketing is growing as a powerful marketing tool. Due to advancement and utilisation of technology in Internet has grown rapidly, thereby e-marketing gained more attention by most of the firms and due to this the traditional marketing methods loses its value. The traditional marketing channels like as television, print media, and radio are becoming less popular. The traditional media are competing with the electronic media for seeking customer attention but the Internet and appear to be gaining over the other media. On implementing E-Marketing a company can reach its customer directly through website, e-mail, social networking sites and various other means. E-Marketing is cost effective and also gains lot of attention of the customer. These factors make E-Marketing to overlap the traditional marketing. The Internet is assumed to be an important channel for marketing and distribution of products and services. This is, among other things, due to the cost-effectiveness of the Internet and the convenience for customers. With the Internet marketers can reach out to a broad customer base, locate target customers, identify their needs and communicate with them at a relatively low cost. The Internet provides an opportunity for market testing and optimization. Increasing digitalization will make it progressively easier to experimentally alter particular aspects of a business and quickly observe how customers respond (Wyner, 2000) Benefits of e-marketing E-marketing has several benefits which can be capitalised by the organisation to gain competitive advantages; those benefits are listed below, The web allows non-linear communication in which there is free flow and exchange of information, and there is a potential for two-way communication between a business and its audiences in different contexts on a one to one basis, and a many-to-many basis. The many-to-many model involves communication between customers (Hoffman and Novak, 1995). E-marketing can increase an organisations geographic coverage beyond its traditional operating area. E-marketing will also make the organisation to have a global presence and a wider reach. New market and new customers can be obtained by the company, if the e-marketing is utilised effectively. Moreover e-marketing provides a cheap way of communicating with customers and the business transactions can also be cared out in low cost. A website can be used as a powerful business tool for carrying out sales and services all day providing greater convenience for the customer. Besides that e-marketing can be used for an online sales promotion and provide targeted offers and special privileges to the customer. E-Marketing is fast and flexible communication tool and helps to fulfil the customer retention objective of the company. The internet provides rich sources of marketing data for the marketers, which can be used for decision-making purposes. Additionally e-marketing research supported with appropriate software and technology provides a good data analysis to streamline the process of research. Similarly e-marketing help to improve the brand name and provides a better platform for development of the brand presence. The purpose of branding is to facilitate the organisations task of getting and maintaining a loyal customer base in a cost-effective manner to achieve the highest possible return on investment (De Chernatony and McDonald, 1998, p.17) E-marketing problems There are also few problems with e-marketing that marketers must understand and respond to. Those are outlined below: A companys marketing environment consists of the actors and forces outside marketing that affect the marketing managements ability to develop and maintain successful transactions with its target customers. The marketing environment offers both threats and opportunities (Kotler et al, 2001) The major problem of e-marketing is lack of trust among the online users to make transactions with unknown traders and the customers resistance to change, mainly older and disadvantage people. Next big problem is customers concerns over privacy issues such as spam and unwanted marketing communication. Rising network security doubts over fraud and hacking cause huge setback for e-marketing. Moreover the technology gap between the organization and customer is a disadvantage. There are also difficulties and social impacts in cross-broader trading using electronic media. Customization and Personalization through E-marketing The e-marketing provides customization and personalization benefits to both firm and the customer. Customisation refers to more personalised products availability and tailored communication. The Internet marketing environment offers extensive customization and personalization opportunities. The evolution from marketing on the averages to marketing on the differences is a very prominent theme and a major advantage of the Web market compared to real environments (Reitman, 1994). Customization provides the ability to the customer to order product uniquely as per their need and specification. This helps the firms to know more about the individual customer, so that the offers and communications can be tailored as per the behaviour of the customer. This provides a great competitive advantage. E-marketing and Customer Focus The customer is the central focus for any business organisation and marketing activities are will be build to achieve high levels of customer satisfaction. Customer loyalty is emerged from satisfaction and from loyalty come more profitability and sales. The customer is the key element for all business but the e-marketing make customer even more powerful. Due the technology advancement customers are more demanding with search engines, more substitute product availability and multi-channel user friendly technology. Customer makes up the online communities of an organisation. Consumer behaviour growing to be more complex. But e-marketing coupled with emerging technologies enables more precise segmentation and targeting of customer. E-marketing helps to implement personalised offering to each customer, this done by obtaining permission and sends offers to target customer. The interactive nature of internet allows getting quicker customer feedback. These factors of e-marketing helps firms to remain customer focused.

Positive Regard Essay

Unconditional Positive Regard is a central concept in the theories of Carl R. Rogers, both for psychotherapy and for interpersonal relations. A universal need for positive regard by others appears at about the same time a person begins to experience awareness of self (Rogers, 1959). In therapy, UPR is a quality of the therapist’s experience toward the client (p. 239). Rogers’ writing sheds light on various aspects of this construct: Unconditional One experiencing UPR holds ‘no conditions of acceptance . . . It is at the opposite pole from a selective evaluating attitude.’ (p. 225) Positive One offers ‘warm acceptance . . . a â€Å"prizing† of the person, as Dewey has used that term . . . It means a caring for the client . . . ’ (p. 225). Regard One regards ‘each aspect of the client’s experience as being part of that client . . . It means a caring for the client, but not in a possessive way or in such a way as simply to satisfy the therapist’s own needs. It means caring for the client as a separate person, with permission to have his [or her] own feelings, his [or her] own experiences.’ (p. 225) Theoretically, the importance of UPR lies in its power to build up or restore the recipient’s unconditional positive self-regard. Unconditional positive regard requires that a person be warm and accepting even when another person has done something questionable. While most parents attempt to give their children unconditional love, few grant their children unconditional positive regard. Many therapists advocate giving their clients unconditional positive regard as part of the therapeutic process. UPR is most notably associated with person-centered therapy, or Rogerian therapy. Carl Rogers (1951) viewed the child as having two basic needs: positive regard from other people and self-worth. How we think about ourselves, our feelings of self-worth are of fundamental importance both to psychological health and to the likelihood that we can achieve goals and ambitions in life and achieve self-actualization. Self-worth may be seen as a continuum from very high to very low. For Carl Rogers (1959) a person who has high self-worth, that is, has confidence and positive feelings about him or her self, faces challenges in life, accepts failure and unhappiness at times, and is open with people. A person with low self-worth may avoid challenges in life, not accept that life can be painful and unhappy at times, and will be defensive and guarded with other people. Rogers believed feelings of self-worth developed in early childhood and were formed from the interaction of the child with the mother and father. As a child grows older, interactions with significant others will affect feelings of self-worth. Rogers believed that we need to be regarded positively by others; we need to feel valued, respected, treated with affection and loved. Positive regard is to do with how other people evaluate and judge us in social interaction. Rogers made a distinction between unconditional positive regard and conditional positive regard. Unconditional positive regard is where parents, significant others (and the humanist therapist) accepts and loves the person for what he or she is. Positive regard is not withdrawn if the person does something wrong or makes a mistake. The consequences of unconditional positive regard are that the person feels free to try things out and make mistakes, even though this may lead to getting it worse at times. People who are able to self-actualize are more likely to have received unconditional positive regard from others, especially their parents in childhood. Conditional positive regard is where positive regard, praise and approval, depend upon the child, for example, behaving in ways that the parents think correct. Hence the child is not loved for the person he or she is, but on condition that he or she behaves only in ways approved by the parent(s). At the extreme, a person who constantly seeks approval from other people is likely only to have experienced conditional positive regard as a child. How Unconditional Positive Regard Works in TherapyRogers believed that it was essential for therapists to show unconditional positive regard to their clients. He also suggested that individuals who don’t have this type of acceptance from people in their life can eventually come to hold negative beliefs about themselves. The demonstration of UPR from a therapist can encourage people to share their thoughts, feelings, and actions without fear of offending the therapist. A therapist might simply ask a client to expand on why he or she behaved in a particular manner, rather than condemning the person’s action or inquiring as to how the other person might have felt. Some therapists believe that UPR can serve as a temporary substitute for parental love that may help clients gain confidence to explore their issues. This belief is heavily influenced by Sigmund Freud and is not popular among contemporary mental health professionals. Through providing unconditional positive regard, humanistic therapists seek to help their clients accept and take responsibility for themselves. Humanistic psychologists believe that by showing the client unconditional positive regard and acceptance, the therapist is providing the best possible conditions for personal growth to the client. David G. Myers says the following in his Psychology: Eighth Edition in Modules: People also nurture our growth by being accepting—by offering us what Rogers called unconditional positive regard. This is an attitude of grace, an attitude that values us even knowing our failings. It is a profound relief to drop our pretenses, confess our worst feelings, and discover that we are still accepted. In a good marriage, a close family, or an intimate friendship, we are free to be spontaneous without fearing the loss of others’ esteem. Drawbacks of Unconditional Positive Regard UPR can be especially problematic in couples counseling, where couples often desire a referee who will tell them when they are doing something detrimental to the relationship. When clients feel that UPR in therapy is contrived, it may backfire. For example, some people want a therapist to tell them when they are doing something wrong, to bring awareness to the behavior. UPR can be difficult for a therapist to sustain, particularly when a person is making negative or unhealthy choices on a recurring basis. Consequently, many therapists attempt to strike a balance by remaining positive, upbeat, and nonjudgmental while at the same time pointing out when a person’s actions are harmful to himself or herself or to others.

The Ancient Mesopotamian Urban Community of Ur

The Mesopotamian city of Ur, known as Tell al-Muqayyar and the biblical Ur of the Chaldees), was an important Sumerian city-state between about 2025-1738 BC. Located near the modern town of Nasiriyah in far southern Iraq, on a now-abandoned channel of the Euphrates river, Ur covered about 25 hectares (60 acres), surrounded by a city wall. When British archaeologist Charles Leonard Woolley excavated in the 1920s and 1930s, the city was a tell—a great artificial hill over seven meters (23 feet) high composed of centuries of building and rebuilding mud-brick structures, one stacked on top of another. Chronology of Southern Mesopotamia The following chronology of Southern Mesopotamia is simplified somewhat from that suggested by the School of American Research Advanced Seminar in 2001, based primarily on pottery and other artifact styles and reported in Ur 2010. Old Babylonian (Late Bronze Age, 1800-1600 BC)Isin-Larsa Dynasties (Middle Bronze Age, 2000-1800 BC)Ur III (2100-2000 BC)Akkadian (Early Bronze Age, 2300-2100 BC)Early Dynastic I-III (Sumerian, 3000-2300 BC)Late Uruk (Late Chalcolithic, 3300-3000 BC)Middle Uruk (3800-3300 BC)Early Uruk  (4100-3800 BC)Late Ubaid (4400-4100 BC)Ubaid Period (5900-4400 BC) The earliest known occupations at Ur city date to the Ubaid period of the late 6th millennium BC. By about 3000 BC, Ur covered a total area of 15 ha (37 ac) including early temple sites. Ur reached its maximum size of 22 ha (54 ac) during the Early Dynastic Period of the early 3rd millennium BC  when Ur was one of the most important capitals of the Sumerian civilization. Ur continued as a minor capital for Sumer and succeeding civilizations, but during the 4th century BC, the Euphrates changed course, and the city was abandoned. Living in Sumerian Ur During Urs heyday in the Early Dynastic period, four main residential areas of the city included homes made of baked mud brick foundations arranged along long, narrow, winding streets and alleyways. Typical houses included an open central courtyard with two or more main living rooms in which the families resided. Each house had a domestic chapel where cult structures and the family burial vault was kept. Kitchens, stairways, workrooms, lavatories were all part of the household structures. The houses were packed in very tightly together, with exterior walls of one household immediately abutting the next one. Although the cities appear very closed off, the interior courtyards and wide streets provided light, and the close-set houses protected the exposure of the exterior walls to heating especially during the hot summers. Royal Cemetery Between 1926 and 1931, Woolleys investigations at Ur focused on the Royal Cemetery, where he eventually excavated approximately 2,100 graves, within an area of 70x55 m (230x180 ft): Woolley estimated there were up to three times as many burials originally. Of those, 660 were determined to be dated to the Early Dynastic IIIA (2600-2450 BC)period, and Woolley designated 16 of those as royal tombs. These tombs had a stone-built chamber with multiple rooms, where the principal royal burial was placed. Retainers--people who presumably served the royal personage and were buried with him or her--were found in a pit outside of the chamber or adjacent to it. The largest of these pits, called death pits by Woolley, held the remains of 74 people. Woolley came to the conclusion that the attendants had willingly drunk some drug and then lay down in rows to go with their master or mistress. The most spectacular royal graves in Urs Royal Cemetery were those of Private Grave 800, belonging to a richly adorned queen identified as Puabi or Pu-abum, approximately 40 years old; and PG 1054 with an unidentified female. The largest death pits were PG 789, called the Kings Grave, and PG 1237, the Great Death Pit. the tomb chamber of 789 had been robbed in antiquity, but its death pit contained the bodies of 63 retainers. PG 1237 held 74 retainers, most of which were four rows of elaborately dressed women arranged around a set of musical instruments. Recent analysis (Baadsgaard and colleagues) of a sample of skulls from several pits at Ur suggests that, rather than being poisoned, the retainers were killed by blunt force trauma, as ritual sacrifices. After they were killed, an attempt was made to preserve the bodies, using a combination of heat treatment and the application of mercury; and then the bodies were dressed in their finery and laid in rows in the pits. Archaeology at the City of Ur Archaeologists associated with Ur included J.E. Taylor, H.C. Rawlinson, Reginald Campbell Thompson, and, most importantly, C. Leonard Woolley. Woolleys investigations of Ur lasted 12 years from 1922 and 1934, including five years focusing on the Royal Cemetery of Ur, including the graves of Queen Puabi and King Meskalamdug. One of his primary assistants was Max Mallowan, then married to mystery writer Agatha Christie, who visited Ur and based her Hercule Poirot novel   Murder in Mesopotamia on the excavations there. Important discoveries at Ur included the Royal Cemetery, where rich Early Dynastic burials were found by Woolley in the 1920s; and thousands of clay tablets impressed with cuneiform writing which describe in detail the lives and thoughts of Urs inhabitants. Sources Baadsgaard A, Monge J, Cox S, and Zettler RL. 2011.  Human sacrifice and intentional corpse preservation in the Royal Cemetery of Ur.  Antiquity 85(327):27-42.Dickson DB. 2006. Public Transcripts Expressed in Theatres of Cruelty: the Royal Graves at Ur in Mesopotamia.  Cambridge Archaeological Journal  16(2):123–144. Jansen M, Aulbach S, Hauptmann A, Hà ¶fer HE, Klein S, Krà ¼ger M, and Zettler RL. 2016. Platinum group placer minerals in ancient gold artifacts – Geochemistry and osmium isotopes of inclusions in Early Bronze Age gold from Ur/Mesopotamia. Journal of Archaeological Science 68:12-23.Kenoyer JM, Price TD, and Burton JH. 2013. A new approach to tracking connections between the Indus Valley and Mesopotamia: initial results of strontium isotope analyses from Harappa and Ur. Journal of Archaeological Science 40(5):2286-2297.Miller NF. 2013. Symbols of Fertility and Abundance in the Royal Cemetery at Ur, Iraq. American Journal of Archaeology 117(1):127- 133. Oates J, McMahon A, Karsgaard P, Al Quntar S, and Ur J. 2007. Early Mesopotamian urbanism: a new view from the north.  Antiquity  81:585-600.Rawcliffe C, Aston M, Lowings A, Sharp MC, and Watkins KG. 2005. Laser Engraving Gulf Pearl Shell--Aiding the Reconstruction of the Lyre of Ur.  Lacona VI.Shepperson M. 2009.  Planning for the sun: urban forms as a Mesopotamian response to the sun.  World Archaeology  41(3):363–378.Tengberg M, Potts DT, and Francfort H-P. 2008.  The golden leaves of Ur.  Antiquity  82:925-936.Ur J. 2014. Households and the emergence of cities in ancient Mesopotamia. Cambridge Archaeological Journal 24(2):249-268.Ur J, Karsgaard P, and Oates J. 2011. The Spatial Dimensions of Early Mesopotamian Urbanism: The Tell Brak Suburban Survey, 2003-2006. Iraq 73:1-19.

The Cold War And The Soviet Union - 1343 Words

Abstract: As one of the most important events in 20th century, the Cold War had a very deep influence for the human-being civilization and it changed the world structure . The United States and the Soviet Union ,the two poles, became enemies from friends after the World War II. They adopt hostile attitude towards each other and criticized the the opponents’ social systems. To find out who provoked the Cold War, the US, the Soviet Union, the United Kingdoms ,Roosevelt, Truman ,Stalin, and Churchill should be considered as the essential factors. Because of those giants and their countries ,the peace after the war became so fragile. Introduction: The Cold War, during which the Capitalism versus the Communism, divided the world-- some countries like Germany and Korea --into two camps. There is no doubt that America and Russia ,the two poles should be researched deeply. And the government’s policies were influenced by their leaders. It is necessary to consider the personal factors and the England also played a very important role in the course. Body: When we talk about the Cold War, two countries—the US and the Soviet Union—are the most important roles in the contest between Capitalism and Socialism. Thus we tends to consider the two countries firstly. While the Cold War was not limited in the US and the Soviet Union. Both the US, the Soviet Union and the UK should be researched. I the United Kingdom in the Cold War 1.The relationship between England and RussiaShow MoreRelatedThe Cold War And The Soviet Union973 Words   |  4 PagesThe Cold War was a state of economic, diplomatic, and ideological discord among nations without armed conflict. The Cold War was between the United States and the USSR because these were the two major powers after WWII. Basically, the Cold War was a series of proxy wars that had taken place back in time involving surrounding countries. 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The United StatesRead MoreThe Cold War And The Soviet Union Essay965 Words   |  4 PagesThe Cold War was a period in world history marked with increased tensions primarily between the United States and the Soviet Union. Both countries desired to expand their ideologies across the globe, the U.S. urging capitalism and democratic elections and the Soviets promoting communism. After the allies had obtained victory in World War II, the Yalta Conference was held. Joseph Stalin, the leader of the Soviet Union, wanted to expand his sphere of influence into Eastern Europe and demanded thatRead MoreThe Soviet Union Of The Cold War1745 Words   |  7 Pages During the era of the Cold War, starting in 1947 and definitively ending in 1991, the United States and the Soviet Union faced off in conflicts with each other through smaller states. The United States and Soviet Union faced off to see who could spread their ideology the most in Europe. The Soviet Union used force and supported coups to spread communism while the United States installed democratic governments as a way to counter communism in Eastern Europe. These small conflicts that the two superpowersRead MoreThe Soviet Union And The Cold War1038 Words   |  5 PagesAfter a series of events during the time of World War II, tensions between the United States and the Communists such as the Soviet Union and China, developed into a military and political conflict such as the Cold War. During the Cold War, which went on for 50 years, the Soviet Union and the United States competed to expand their economical and political influence. Although, the United States military has increased in size and it’s strategy. The United States power today is highly supreme when it